Natural Expansion of LinkedIn Profile

Organic Growth of LinkedIn Account for ATLANTIS

What Client Wanted

Atlantis BPO, a prominent player in the Pakistan BPO industry, sought to enhance their LinkedIn presence organically. The goal was to grow their LinkedIn account through strategic posting and delivering valuable content to their audience. The specific objectives were to increase search appearances, unique visitors, new followers, custom button clicks, page views, and post impressions.

How the Project Was Done

To achieve these objectives, a systematic and data-driven approach was taken:

Audience Analysis: The first step was to thoroughly analyze the target audience. This involved identifying their pain points and understanding their needs and preferences. Insights were gathered through surveys, feedback, and existing analytics.

Competitor Analysis: A detailed examination of competitors' strategies was conducted. This helped in understanding what content was resonating well with the audience and identifying gaps that Atlantis could fill.

Strategy Development: With the collected data, a comprehensive content strategy was formulated. This strategy included:

Top of the Funnel (TOFU) posts: Engaging and informative content designed to attract new visitors.

Middle of the Funnel (MOFU) posts: Content that nurtured leads by addressing specific pain points and providing solutions.

Bottom of the Funnel (BOFU) posts: Content aimed at converting leads into followers and customers.

Content Calendar Creation: A detailed content calendar was created to ensure consistent and timely posting. This calendar included a mix of posts such as articles, infographics, videos, and interactive content.

Design Collaboration: Collaboration with a Social Media Graphic Designer was crucial to ensure that the visual elements of the posts were engaging and aligned with the brand’s identity. Detailed meetings were held to discuss the design requirements.

Implementation and Monitoring: The strategy was implemented over a span of two months. Continuous monitoring and adjustments were made based on the performance metrics and audience feedback.

What Was the Outcome

The results of the strategic and systematic approach were remarkable. Over the two-month period, Atlantis saw significant improvements in their

LinkedIn metrics:

• Search Appearances: Increased by 12.4%

• Unique Visitors: Increased by 49%

• New Followers: Increased by 133.3%

• Custom Button Clicks: Increased by 46.2%

• Page Views: Increased by 58.2%

• Post Impressions: Increased by 4.1%

  
  The organic growth achieved not only enhanced the LinkedIn presence of Atlantis BPO but also set a strong foundation for continued engagement and growth.

Here is the Link of our Client's LinkedIn page (https://www.linkedin.com/company/atlantistechno/)